Top 5 Mistakes Sellers Make in Today’s Market (And How to Avoid Them)

Selling a home in today’s LA & Ventura County market takes more than just planting a “For Sale” sign in the yard. With buyers closely watching rates, affordability, and competition, sellers can either set themselves up for success—or sabotage their own deal. Here are the top 5 mistakes sellers are making in 2025 and how to avoid them.

1. Overpricing in a Sensitive Market
Many sellers assume they can “test the waters” with a high asking price, but in today’s market, buyers are well-informed. An overpriced home will sit, gather dust online, and ultimately sell for less.
✅ Solution: Price strategically based on local comps in West Hills, Woodland Hills, Calabasas, Thousand Oaks, and surrounding markets.

2. Ignoring First Impressions
Curb appeal matters more than ever. A dated exterior, cluttered yard, or chipped paint can turn off buyers before they even step inside.
✅ Solution: Small fixes—fresh landscaping, paint touch-ups, and decluttering—pay off big in buyer perception.

3. Skipping Professional Marketing
Low-quality photos or weak online listings cost sellers thousands. Today’s buyers start their search online, and poor presentation kills interest.
✅ Solution: Invest in professional photography, video, and virtual tours to showcase your home properly.

4. Refusing to Negotiate
Buyers are savvy and expect some flexibility, especially with interest rates being a major concern. A seller who won’t budge on price or terms often drives buyers away.
✅ Solution: Work with an experienced agent to create smart negotiation strategies that protect your bottom line while keeping buyers engaged.

5. Going It Alone
For-sale-by-owner sounds tempting, but most DIY sellers underestimate the complexity of disclosures, contracts, and negotiations.
✅ Solution: Partner with a trusted local expert to maximize exposure, avoid legal pitfalls, and secure the best deal.

Selling in LA and Ventura counties in 2025 is about strategy, presentation, and flexibility. Avoid these mistakes, and you’ll position your home to attract the right buyers and sell at the best possible price.

Thinking about selling? Contact Anthony Guetzoian, Century 21 Valley Properties, at 818.266.1100 for a customized selling strategy that works in today’s market.